Metanium: Applying a healthcare consumer brand across ecommerce & social
Creating a cohesive digital rollout for a trusted healthcare brand across Amazon A+ and social channels.
Client: Metanium / STADA
Role: Digital Designer
Deliverables: Amazon A+ design, paid & organic social, digital brand rollout
Brief
As part of the wider STADA healthcare family, the Metanium project focused on creating a cohesive Amazon A+ and social rollout that balanced clear communication, consistency, and trust across digital.
Objective
Build a cohesive digital experience that communicated product benefits clearly, strengthened brand consistency, and translated effectively across ecommerce and social platforms.
Challenge
Amazon A+ content works within a fixed module system and strict platform guidelines, meaning the design needed to feel clear, structured, and recognisable while still maintaining the warmth and trust associated with a healthcare consumer brand.
The work also needed to translate consistently across social formats, balancing product communication, readability, and brand presence.
Approach
First, I created a series of wireframes based around Amazon’s strict A+ module guidelines, focusing on building a layout that felt structured, clear, and easy to navigate while still supporting the wider Metanium brand experience.
Layouts were designed with strong hierarchy and readability in mind, helping simplify product messaging and guide users naturally through the content.
Amazon A+ Experience
The Amazon A+ page was designed to create a more structured and engaging branded experience within Amazon’s platform constraints.
Existing brand guidelines were applied consistently across typography, colour, imagery, and supporting graphic elements to ensure a cohesive experience throughout.
Product benefits, usage information, and supporting content were organised into clear modular sections that improved readability while maintaining a consistent visual identity across the experience.
Paid & Organic Social
Alongside the Amazon rollout, I designed a range of paid and organic social assets that carried the same visual language across digital channels.
I also created and used organic, UGC-style photography to help the content feel more natural, relatable, and suited to social platforms while maintaining consistency with the wider brand identity.
The work focused on maintaining consistency while adapting layouts and messaging to suit different social formats, helping the brand feel clear, recognisable, and cohesive across campaigns.
The final rollout created a more unified digital presence for Metanium across ecommerce and social platforms.
By applying the brand consistently across Amazon A+ and campaign assets, the work helped strengthen clarity around key product messaging while creating a more cohesive and recognisable experience across digital channels.